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AN EVALUATION OF DISTRIBUTION CHANNELS OF THE SOFT DRINKS INDUSTRY, A STUDY OF SEVEN-UP BOTTLING COMPANY
ABSTRACT
This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.
The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.
In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.
The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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