BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420
WHATSAPP US ON 08137701720
MARKETING MANAGEMENT; AN INDUSTRIAL PERSPECTIVE:
ABSTRACT
The Nigeria Textile Industry has been bedeviled by a number of problems in recent years. In an attempt to analyse these problems this research used Arewa Textiles Pic, one of the major players in the Industry, as a reference point. Based on the review of literature, the study was conducted to examine how Arewa Textiles Pic, Kaduna, understands and applies marketing management function in its operations. The findings of this research study through the administration of questionnaire and oral interviews of some management staff of the company, its distributors, dealers, agents and retailers show that Arewa Textiles has some deficiencies in the marketing management functions of its operations. In addition, the study reveals that other factors which includes competition from cheaper and superior imported/smuggled textile materials, rising costs of labour and raw materials, unfavourable government policies, insufficient credit facilities among others are responsible for the present unfavourable business climate. In the light of the findings, a number of useful recommendations were made: That the company should undertake an extensive review, replacement and modernisation of its machinery and equipment to enhance product quality and competition in the textile industry; To embark on product diversification in favour of ready-made garments and knitwear materials; To maintain an effective and efficient technical and market intelligence units in order to compete favourably with imported/smuggled textile materials; That government should embark on cotton improvement scheme to facilitate the provision of high quality seeds and other inputs to cotton farmers as well as an effective cotton grading system to guarantee the quality of cotton that goes to the market; And that people in leadership positions should demonstrate the desireability of patronising locally produced textile materials by their appreciation and public use of locally produced textile materials in their dressing, house furnishing, among others.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
HOW TO RECEIVE PROJECT MATERIAL(S)
After paying the appropriate amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1) Your project topics
(2) Email Address
(3) Payment Name
(4) Teller Number
We will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 0046579864
Bank: GTBank.
OR
Account Name: AMUTAH DANIEL CHUKWUDI
Account Number: 3139283609
Bank: FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420