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A STUDY OF ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER’S SATISFACTION
ABSTRACT
This work discusses the role of public relations in enhancing customer’s satisfaction. A hundred and twenty questionnaires were shared amongst employees and customers of selected companies. Interviews and surveys were also conducted.
Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.
It was observed therefore that public relations have a significant effect on customer’s satisfaction. Also, there is a strong relationship between public relations and customer’s satisfaction.
The work is made of five chapters with bibliography and list of references
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
- Background of the Study
- Statement of the Research Problem
- Objectives of the Study
- Significance of the Study
- Research Questions
- Research Hypothesis
- Conceptual and Operational Definition
- Assumptions
- Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
- Sources of Literature
- The Review
- Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
- Research Method
- Research Design
- Research Sample
- Measuring Instrument
- Data Collection
- Data Analysis
- Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
- Data Analysis
- Results
- Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
- Summary
- Recommendations for Further Study
Bibliography
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