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ADVERTISING AS A TOOL FOR EFFECTIVE COMMUNICATION: A CASE STUDY OF P.Z. INDUSTRIES PLC, KADUNA
ABSTRACT
Advertising as an economic catalyst will the attributes of persuasiveness to and inform activities has an important contribution to make in terms of increasing a firm’s sales and profitability, and helping consumers in making their choice of demand or spending the income wisely. This project has been undertaken to examine the effectiveness of advertising on consumer behavior and have it is communicated especially on consumer goods in general. Chapter one brushes on the general allowing advertising, while chapter two explains fully advertising, how it is used and its relatedness you communication and allowing in general. Chapter three is concerned with gathering responses from different people through questionnaires, and how they use advertising practically and how effective it is. Chapter five explains the responses the findings revealed how consumers react or are motivated towards advertising and summarizing the research work and recommends to the organisation on how to increase sales. This write-up is intended to define clearly and to throw some light and bring the real picture and signature of the subject advertising and its role in business enterprises taking a case study of P.Z. Industries Plc, Kaduna.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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