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CHALLENGES AND OPPORTUNITIES IN THE MANAGEMENT OF BAKERY BUSINESS IN KADUNA CITY
ABSTRACT
This study was carried out to determine the challenges and opportunities in the
management of Bakery Enterprises in Kaduna City.
A survey of twenty one Bakery establishments in Kaduna City was conducted
and the necessary information and data required for the study collected through
direct observation, interviews and questionnaires.
Statistical tools such as frequency distribution table, and percentages were used
for data presentation and analysis, while correlation co-efficient and chi-square
were applied for hypothesis testing.
From the analysis, it was revealed that the Bakery owners have the opportunity
of diversifying their business into related areas like restaurant and fast food
centers but with some limitations. These limitations were in the areas of funding
and increased management problems associated with such expansion.
Other findings made from the study include the following:
1. That Bakery establishments in Kaduna City were mainly in the form of
sole proprietorship; most of them with branches in Kaduna and else
where in the state.
2. These Bakeries are faced with financial problems because of their inability
to raise appropriate fund needed from the Bank.
3. That most of the capital equipment needed for their operations can be
fabricated locally and is as effective and efficient as their foreign
counterparts.
viii
4 These bakeries were also faced with the problem of high labor turnover.
This is because their owners do not consider the employment of
professional/trained personnel worthwhile Also in the situation where they
get these professionals employed, they normally left for better
appointments in other factories because of inadequate remuneration.
5. That the bakeries lack adequate raw materials for their operations and
as such are faced with the problem of adulteration of most of their major
raw materials like flour and fats in our local markets.
6. That these bakeries do not apply sophisticated marketing channels in the
distribution of their products to consumers
7. That bakery owners cannot export their products to earn foreign exchange
because of the perishable nature of their products.
8. That Government policies on importation were the major bottleneck for
non-availability of their raw materials especially wheat flour.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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