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EFFECTIVE MARKETING OF GRAPEVINE IN NIGERIA: A CASE STUDY OF UA-EKADOH NIGERIA LIMITED
ABSTRACT
This research project is concerned with the analysis of the effective marketing
of grapevine in Nigeria with respect to UA-Ekadoh Nigeria Limited. The major objective
of the study was to examine properly and determine how effective marketing has been
applied by UA-Ekadoh in marketing its orchard crops to its customers.
In order to facilitate the research work, data were collected from both primary
and secondary sources. Data from the questionnaires formed the primary sources of
this study while data from the review of related literature formed sources of secondary
data. In addition, personal interviews and general observation also formed part of the
study as a source of information.
The project work was carried out in five chapters. Chapter one centred mainly
on the introductory part of the project. Chapter Two covered the review of relted
literature in the nature of marketing, the marketing concept, the role of marketing,
marketing systems, origin and distribution of grapevine, history of grapevine production
in Nigeria and the production of grapevine in Nigeria, among others. In Chapter Three,
methodology of the study was discussed while Chapter Four dealt with the
presentation and analysis of data collected. Chapter five gave a summary and
conclusion of the research work and based on findings, recommendations were given.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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